The bottleneck of consumer cognition. At present, the number of people who like Chinese style lamps is very limited. It is difficult for all consumers to like any lighting category, but the proportion of consumers who like this category is important. So far, the consumer group of Chinese style lamps is undoubtedly a segmented group, especially the classical Chinese style, and there are not many young people who like it. To cultivate this consumer group, it is necessary to strengthen the influence and influence of Chinese culture.
The first cognitive mistake of Chinese style lamps is that they are not valuable. Because our country is an agricultural powerhouse, bamboo and wood are not rare things. But today we see that redwood marble lighting fixtures may be more expensive than crystal and all copper lighting fixtures. Of course, precious metals such as copper and gold are also important elements in Chinese culture.
The second cognitive mistake of Chinese style lamps is that they are not fashionable enough. Classical and fashion certainly do not intersect, so this is indeed a problem. The reason why this problem is not difficult to solve is because of the modern Chinese style. So modern Chinese style is an important weight for winning the future.
The production capacity bottleneck requires the majority of enterprises and processes to be handcrafted. Pure handmade production is certainly a selling point for consumers who are tired of modernity or have a retro tendency, but work efficiency is a problem. Once any product is not linked to mechanization, process, and automation, industrialization becomes a problem. Therefore, the dilemma that Chinese style lamps often face is that without orders, they have to worry about orders, and with orders, they have to worry about production capacity.
The current situation is indeed a myth that the entire category needs to scale up. To increase production capacity, mechanization and automation are necessary, but will modernization affect the commercial value of Chinese style lamps? Even if the market is rapidly filled, will there be overcapacity? These questions are worth pondering for practitioners, aren't they? Is precision carving and high added value the future path?
Poor working environment, severe pollution, and aging industrial workers will be another challenge faced by Chinese style lamps. The working environment is poor, and young people are definitely unwilling to work anymore. How can Chinese style lamps continue in the future? Environmental pollution is severe, and in the future, enterprises will be unpopular and difficult to establish a foothold. Where is the future of enterprises? This is also a challenge facing Chinese lighting companies. In short, the future of Chinese style lighting enterprises is inevitable with the improvement and optimization of work and living environments, as well as mechanization and automation. The workmanship will definitely become more and more refined, and the craftsmanship will definitely become better. How to maintain the original ecology and originality is a dilemma.
Brand bottleneck, huge industry education costs. Most Chinese style lamp companies actually do not have much brand awareness. In the long years to come, in order to win greater recognition and market share, there will definitely be considerable investment. Perhaps most companies are not aware of this at the moment, which can also be considered a potential crisis. There will always be companies that stand out, and there will always be companies that disappear with the wind, but the entire category is still worrying at this moment.
Root bottleneck. Most enterprises have a low starting point, shallow foundation, and weak funds, talents, resources, and teams. If such enterprises want to achieve great success, they do need time and a complete transformation. This difficult transformation will accompany the pains of this category for the majority of its time. Of course, a considerable number of enterprises can only struggle on the edge of survival, and being able to live comfortably is already very good. The future development still depends on our own awakening and our enlightenment.
Channel bottleneck. Most Chinese style lamp manufacturers can only wholesale in a few provincial-level cities and large distribution centers, not to mention deep into county markets, even provincial-level cities cannot fully cover them. This is the biggest current situation and hidden concern of the entire category. In this situation, some companies will quickly break through and achieve growth, while others can only be dreams forever. Of course, breakthroughs and annihilation depend on genes and nature, but thinking, vision, and effort are even more important.