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How can "three no" lighting companies "counter encirclement and suppression"?

How can "three no" lighting companies "counter encirclement and suppression"?

28 Apr,2025

After more than 30 years of product competition, the lighting industry will enter a period of channel competition and brand competition, and the next five years will be a strategic opportunity period for the development of lighting brands. Since the launch of "Beware of Brand Encirclement Campaign", it has caused a thousand waves with one stone. Many lighting brand chairmen and senior teams have visited to discuss industry development and find ways to counter the encirclement of lighting brands. If leading lighting companies have channel advantages, brand appeal, and capital advantages, then do these "three no enterprises" in our lighting industry have no hope of breaking through? No, lighting companies can at least carry out "anti encirclement and suppression" from the following three aspects.

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How should LED lighting distributors transform their development strategies?

How should LED lighting distributors transform their development strategies?

28 Apr,2025

The future competition is no longer just about product competition, but also about competition in segmented markets and brand competition. From traditional lighting to the development of lighting fixtures and the lighting industry, to the formation of market segmentation patterns, lighting distributors also play an irreplaceable role in this process. How to transform development strategies and occupy a place in the rapidly changing market has become a problem that many lighting distributors must face.

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The bottleneck and breakthrough of Chinese style lamps

The bottleneck and breakthrough of Chinese style lamps

28 Apr,2025

The bottleneck of consumer cognition. At present, the number of people who like Chinese style lamps is very limited. It is difficult for all consumers to like any lighting category, but the proportion of consumers who like this category is important. So far, the consumer group of Chinese style lamps is undoubtedly a segmented group, especially the classical Chinese style, and there are not many young people who like it. To cultivate this consumer group, it is necessary to strengthen the influence and influence of Chinese culture.

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Six major directions for the future development of LED display screens

Six major directions for the future development of LED display screens

28 Apr,2025

The application of LED display screens is becoming increasingly widespread and diverse. With the development of technology, LED displays will present the following six major development directions in the future:

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